How you can make games work for you

Games for Wellness, Serious Games, Games with Purpose or even Exergames have all been described as games that are specifically designed not only to be fun but to help with medical or educational related problems. These games are often bespoke in design and target extremely niche audiences. While it is important to continue to cultivate the growth of such an industry specialised games may not always be the appropriate answer.

Regular video (and for that matter traditional) games are fantastic catalysts for social interaction and improved mental health. In the Digital Australia 2016 review1 75% of players engaged with video games for emotional wellbeing. There is also a positive trend as age increases that shows players often use games as a way to relax or de-stress. The same study notes that games help facilitate parent and child relationships where 90% of parents played games with their children and likewise 31% of partners played online games together.

In addition to improving mood and facilitating relationships many people come to games to learn how to manage their feelings2, try on new identities3, lead small groups4, compete and test their limits5. Knowing these benefits means that you can use video games in novel ways within your own business or with your clients. Here are some things you could try:

  • Using game environments such as Minecraft to run a meeting (or class) to discuss topics like physics in an engaging and fun way.
  • Add games as a layer to discuss difficult topics or by adding a buffer in otherwise difficult conversations.
  • Use Virtual Reality or a “Yellow Brick Road” to entice people to see all the content you have on offer for an event.
  • Make Ice-Breakers a little more enjoyable, perhaps with something like Spaghetti Standoff.

If you are looking for new or novel ways to deliver your content then perhaps games can facilitate that conversation. If you are looking for consulting or advice on how this may work for your company then get in touch, we would love to hear from you. If you already use games and have had success with these in the past then let us know also, we love hearing stories about games!


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